Put IT at the Heart of Business

I’m a 32-year-old IT man who works in a basement.
– Moss, The IT Crowd

Once, long ago, it was quite normal to think of the IT team as somehow separate from the rest of the business. Like the characters in UK Channel 4’s The IT Crowd, they inhabited an isolated basement-like room. If your computer broke down, you’d be forced to call them. After a long delay, the phone would be answered, and a bored-sounding person would audibly scratch their head as you tried to explain what had gone wrong.

I may exaggerate a little. In fact, today I want to argue that, far from consigning them to the basement, we need to put the people in IT at the heart of business.

Technology is rapidly changing the nature of work, and work structures are changing along with it. If we silo IT – or any team – we reduce business agility. By making it easy to collaborate through, for example, internal social networks and remote meeting, by questioning established businesses practice such as the daily commute, by working to mitigate cubicle culture, we make it easier to grasp emergent opportunities across the business.

And in today’s highly competitive marketplace, that can make all the difference.

You can come out of the basement now, Moss.

Take the first step

GoToMeeting is simple yet powerful, allowing you to collaborate face-to-face with anyone, anywhere in the world using your PC, Mac or mobile device. It’s easy to use and round-the-clock support is only ever a click away. Try it free here.

Join the conversation

Reading in the UK? We’ve joined forces with London’s Biggest Conversation to help you discover the benefits of online meetings. Each week we’ll be giving away an awesome prize – like an Apple Macbook, with headset and webcam, and a year’s subscription to GoToMeeting. Find out more here.

Photo credit: 2.bp.blogspot.com

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